Black Horse, a UK-based financing company, collaborates with over 4,500 dealers to offer flexible loan terms ranging from 1-7 years, making vehicle purchases affordable and convenient.
Black Horse
PROJECT STATS
182%
Increase in rankings for high-value financing keywords
241
The organic traffic on the website has been boosted
183%
Growth in organic clicks due to enhanced on-page elements
THE CLIENT
Black Horse works with over 4,500 vehicle dealers across the UK to provide financing for cars, motorcycles, caravans and motorhomes. This large network of partners allows Black Horse to connect customers to financing offers in their local area. Customers can find and fund their ideal new or used vehicle through Black Horse’s extensive partnerships.
Black Horse also adapts loan terms to fit each customer’s needs. Loans range from 1-7 years with adjustable interest rates and deposit amounts.
By offering flexible financing options and working with dealers nationwide, Black Horse aims to simplify purchasing a vehicle and make it affordable. The company provides financing to both individual and business buyers looking to acquire cars, motorcycles, caravans and motorhomes.
Project
Search Engine Optimization ( SEO ) + Content Optimization
Client
Black Horse Limited
What We Did
Advanced SEO For UK Location
THE OBJECTIVE
Black Horse aims to establish itself as a top financing provider in the competitive vehicle loan market. To stand out, Black Horse wants to boost brand awareness and recognition of its financing services.
As Black Horse is focused on serving customers, it seeks external help with marketing and promotion. Key goals are driving organic growth by increasing engagement across channels and improving visibility among prospective customers.
Specifically, Black Horse has outlined these primary objectives:
- Enhance website visibility on search engines through improved SEO rankings
- Grow organic website traffic through optimization and marketing
- Heighten online presence and visibility of Black Horse brand and financing offers
By partnering to advance these objectives, Black Horse can concentrate on its core business of providing vehicle financing while reaching more customers digitally. The aim is to build Black Horse’s reputation, highlight its competitive financing products, and attract more individuals and businesses in need of vehicle loans.
THE CHALLENGE
Operating in the highly competitive vehicle finance market poses numerous challenges for StarKash. The digital landscape contains countless brands vying for attention. Building innovative strategies is crucial to stand out.
Moreover, Google frequently updates its ranking algorithm. Staying current with the latest trends is vital for managing and improving search rankings.
Additionally, technical optimization is a critical aspect of user experience and SEO. Technical issues or slow loading times can negatively impact website performance.
Specifically, StarKash faces these primary challenges:
- Highly competitive vehicle finance space makes standing out difficult
- Frequently optimizing website to match Google’s changing algorithms
- Employing innovative marketing strategies despite budget constraints
- Improving website speeds and responsiveness to enhance user experience
- Building online authority and trust as a relatively new brand
- Producing engaging content with limited resources
- Competing against major brands with larger budgets
Overcoming these obstacles will allow StarKash to elevate its profile, deliver smooth user experiences, reach more customers organically, and provide competitive vehicle financing.
THE SOLUTION
Upon thorough analysis of Black Horse’s business objectives and challenges, StarKash will implement a customized strategic plan to increase their visibility and competitiveness in the vehicle finance market.
Our solutions include:
- Conducting in-depth keyword research and selection to optimize Black Horse’s website content and pages for higher rankings on critical searches.
- Employing the latest technical SEO best practices to significantly improve website speed, mobile optimization, and overall user experience.
- Generating engaging, relevant financing-focused content that aligns with Black Horse’s brand voice and resonates with their target demographics.
- Building high-domain authority backlinks from reputable websites in the vehicle finance and automobile niche to bolster rankings.
- Executing innovative digital marketing campaigns across channels like paid search and social media to raise awareness and drive qualified traffic.
- Providing robust tracking and reporting on key performance metrics including lead generation, traffic growth, and ROI.
- Maintaining agility to quickly adapt strategies in response to Google algorithm changes and shifts in the competitive landscape.
With our strategic approach, proprietary tools, and deep industry expertise, StarKash is confident in our ability to help Black Horse achieve its key objectives of increasing visibility, building trust, and expanding its customer reach in the vehicle finance space. We look forward to driving results through our data-driven, customer-focused solutions.
THE RESULT
By leveraging our proven expertise in technical SEO, user experience optimization, and integrated digital marketing, StarKash delivered transformative results for Black Horse, establishing their undisputed leadership in vehicle finance.
Within 6 months of initiating our strategic programs, Black Horse saw:
- A 182% increase in rankings for high-value financing keywords, capturing first page placements and visibility for pivotal searches.
- A 241% surge in monthly organic traffic and 163% growth in organic clicks due to enhanced on-page elements and positive user experience.
- Substantially improved domain authority and trust signals driven by new backlinks from relevant high-authority websites in auto and finance.
- Multi-channel digital campaigns fueled increased awareness, traffic, and lead gen through advanced audience targeting and messaging.
- Detailed analytics provided clear visibility into customer journeys, campaign performance, and ROI – enabling optimization.
By leveraging StarKash’s solutions, Black Horse secured a dominant SEO presence, built credibility, and expanded consideration – achieving undisputed leadership in competitive vehicle financing. Our team looks forward to continued success strengthening their position.
